Express Mounting: From startup to Metro Atlanta's top-rated TV installation service

Express Mounting came to Amrify in early 2023 with a problem many home service businesses face: they were excellent technicians but invisible online. Despite having years of TV mounting experience and satisfied customers, they were losing jobs to competitors with stronger digital presence. Their existing website was a basic template that didn't showcase their expertise, didn't rank for any meaningful keywords, and had no way for customers to book online. They were spending heavily on lead generation services like Thumbtack and TaskRabbit, paying $15-40 per lead, with no control over their pipeline. The bigger picture? Metro Atlanta has hundreds of handymen and mounting services competing for the same customers. Standing out requires more than good work - it requires strategic positioning, search visibility, and a frictionless customer experience. Amrify recognized this wasn't just a website project; it was an opportunity to establish Express Mounting as THE go-to TV mounting authority across Metro Atlanta. Our strategy needed to address multiple challenges simultaneously: rank for competitive local searches, differentiate from generic handyman services, build trust with first-time visitors, provide self-service booking, and create content that drives organic traffic. We also saw potential to serve both DIY customers (who might become paying clients) and direct buyers looking for professional installation. The path forward was clear: build a high-performance website optimized for conversions, dominate local SEO across 35+ Metro Atlanta cities, create valuable DIY content to capture top-of-funnel traffic, and integrate seamless online booking to eliminate friction.

Here's where Amrify's strategy got creative. While competitors focused exclusively on 'hire us now' content, we built a comprehensive content engine that captures customers at different stages. The DIY guides section - written by our technical content specialist with input from Express Mounting's technicians - targets people researching 'how to mount a TV' queries. These detailed, genuinely helpful guides rank for high-volume informational keywords, bringing thousands of monthly visitors to the site. The brilliance? About 30% of DIY researchers realize mid-article that they'd rather hire professionals. The guides include strategically placed CTAs: 'Rather have experts handle it? Get a free quote.' Each guide is optimized for search with proper schema markup, comprehensive information, and practical advice. They're not thin content designed just for SEO - they're legitimately useful. This builds Express Mounting's authority as the local experts who generously share their knowledge. Location-specific service pages target transactional searches. Each of the 35+ cities gets a dedicated page optimized for '[city] TV mounting' searches: 'TV mounting Alpharetta,' 'TV mounting Milton,' etc. These aren't duplicate content - each page includes city-specific information, local landmarks for service area clarity, and testimonials from customers in that area. Our SEO strategist researched search volume and competition for each location, prioritizing pages based on opportunity. The blog covers common questions and concerns: mounting over fireplaces, handling different wall types, hiding cables, choosing the right mount. This content targets mid-funnel searchers comparing options and researching best practices. It positions Express Mounting as educators and experts, not just vendors.

Getting traffic means nothing without conversions. Amrify implemented multiple conversion strategies throughout Express Mounting's site. The instant quote calculator, built custom by our development team, lets visitors get pricing estimates in 30 seconds by answering simple questions: TV size, wall type, cable management needs. This addresses the biggest friction point - price uncertainty. Customers know what they'll pay before contacting anyone. The calculator captures email addresses for follow-up and feeds directly into the CRM. Online booking via Setmore integration removes phone tag completely. Customers see real availability, pick their preferred time slot, and receive automatic confirmation. This self-service option dramatically increased conversion rates - many customers book after business hours when phone calls aren't an option. Booking rates increased 180% after implementation. Strategic CTA placement ensures visitors always see their next step. Every page includes multiple conversion points: prominent booking buttons in headers and footers, inline quote calculators in service descriptions, click-to-call buttons for mobile users, and review testimonials linked to Google for verification. We reduced decision paralysis by keeping choices simple: Book Now, Get Quote, or Call. Trust signals appear throughout the site: 5.0 star rating with review count, '7,457+ installations' social proof, same-day service availability, 100% satisfaction guarantee, photos of actual work. These overcome skepticism and build confidence. The mobile experience prioritizes speed and simplicity. On smartphones, the site loads in under 2 seconds, the phone number is tap-to-call, and booking forms autofill from device data. Mobile conversion rates now match desktop - rare for service businesses.

Amrify didn't just customize a template - we built custom features tailored to Express Mounting's needs. The pricing calculator uses conditional logic to provide accurate estimates based on multiple factors: TV size (32-85+ inches), mount type (fixed, tilt, full-motion), wall type (drywall, brick, plaster, concrete), cable management options (basic concealment, in-wall routing, outlet relocation). The calculator updates pricing in real-time as customers adjust options, with explanations for each add-on. This transparency builds trust while qualifying leads. The DIY wizard guides customers through mounting decisions with a conversational interface. 'What size is your TV?' 'What type of wall do you have?' Based on answers, it recommends appropriate mounts, lists required tools, and provides step-by-step instructions. Users can opt out at any point and book professional installation instead - many do. Service area visualization on a interactive map shows all 35+ cities served with pins. Clicking any city loads that location's dedicated service page. This solves the common question 'Do you serve my area?' immediately and improves local SEO by clustering location pages. Review showcases pull live Google reviews into the website, displaying recent customer feedback with star ratings, dates, and reviewer locations. This social proof is updated automatically, keeping testimonials fresh and relevant. The booking system includes smart scheduling that respects drive time between appointments, suggests optimal time slots based on location, and sends automated reminders via SMS and email. This reduces no-shows and improves customer experience.

Amrify specializes in high-performance websites for home service businesses across Atlanta and beyond. We've built 50+ service business websites, focusing on industries where online presence directly impacts revenue: contractors, installers, repair services, and specialists. Our team combines technical excellence with marketing strategy - we're not just developers who hand you a website, we're growth partners who help you dominate your market. Every project includes dedicated specialists: UI/UX designers who understand conversion psychology, developers skilled in modern frameworks like Astro and React, SEO strategists experienced in local search, content writers who create compelling copy, and project managers who keep everything on schedule. We're a local Atlanta team, which means we understand Metro Atlanta markets, neighborhoods, and customer behaviors. This local expertise shows in our work - we don't need to research whether Alpharetta or Milton has higher home values or whether Decatur customers prefer boutique services. We know. Our methodology starts with deep discovery: understanding your business model, competitive landscape, customer journey, and growth goals. We audit existing assets, research keyword opportunities, and map conversion funnels before writing a single line of code. Design and development happen in parallel, with constant client feedback and iterative improvements. We launch with comprehensive tracking, then optimize based on real user behavior. The Express Mounting project showcases our full-stack capabilities: custom development, complex API integrations, comprehensive SEO, content strategy, and conversion optimization. We delivered not just a website but a complete growth system. When you work with Amrify, you get transparent communication, realistic timelines, and honest assessments. We turn down projects that aren't a good fit rather than overpromise. We believe in long-term relationships - many clients stay with us for ongoing optimization, content updates, and SEO management. Want results like Express Mounting? Let's build your growth engine.