Why Amrify Exists
Most website companies sell one of two bad deals. The platforms rent you a site you never own and still make you do all the work. The agencies charge thousands to build it, then disappear after launch, and some keep your domain on the way out.
Amrify started as neither. It began as the internal system behind our own home service websites, built so one person could run many fast, well-ranked sites without a team. Roofing, TV mounting, glass repair, exterior cleaning: real businesses, live right now, all on this system. Turning it into a product was the obvious next step, because every hard problem, speed, local search, upkeep, was already solved for our own sites first.
That origin sets the incentives. We do not need your site to break to bill you, because maintenance is engineered away. We do not need to lock you in, because the code is yours. And we cannot hide behind a portfolio of strangers, because our showcase is our own fleet and you can speed-test it with Google’s tools in four minutes.
How It Works, Plainly
Every Amrify site is built from an industry template: service pages, town pages, quote forms and search plumbing already in place for your trade. All of them ship in one boilerplate, and there is one way in:
One purchase. The boilerplate is $249 one-time at the founding price for the first 5,000 members, then $399. It contains ten trade templates at launch with every later niche shipping as a free update, and the license covers unlimited sites for one seat.
AI does the setup. The box includes CLAUDE.md and AGENTS.md for Claude Code, Cursor and Copilot, plus four Claude Code skills in Pro, so an AI coding agent handles configuration and content work from plain-English requests. Prefer to do it by hand? Edits are plain text files, closer to writing an email than to programming, and the docs cover every step, with video walkthroughs filming now.
Free before you buy. The free tools work with no purchase and mostly with no account: grade any website, compare it with competitors, generate schema or an llms.txt file. With a free account you also get the Website Monitor: up to 30 websites on one list, each with its own Lighthouse history. The free Amrify Starter, public at launch, is the same base the paid product is built on.
Deploy where you like. The deploy path is AWS-first, S3, CloudFront and a serverless form API, and free hosting on Vercel, Netlify or Cloudflare Pages is fully supported.
Developers and agencies use the same system from the other side: the monorepo runs unlimited client sites from one codebase, which is exactly how we run our own fleet.
Who Is Behind It
Amrify is built and run by Alex Crabinsky, a full-stack developer with more than ten years of production website work, based in Alpharetta, Georgia. The same person who wrote the system operates the fleet and answers the emails. Email first, no phone tag: written replies within one business day.
We publish technical guides on the blog covering the craft behind the product, and the honest limits of it, because a customer who knows how this works is a customer who stays.
What We Will Not Do
No testimonials until we have verified ones; there are none on this site today. No fake urgency, no call-for-pricing games, no contracts that hold your domain hostage. If Amrify is not the right fit, the comparison pages say so plainly, including when WordPress or Wix is the better choice.
Under the Hood, for Those Who Care
The stack is Astro for prebuilt pages, SolidJS for the few interactive pieces, and Tailwind for styling, deployed serverless on AWS. Pages ship as plain HTML with structured data generated from your business details, which is what makes the speed scores and the search plumbing automatic rather than aspirational. If none of that sentence matters to you, that is the point: the boilerplate and its AI instructions deal with it so you do not have to.
