Glass Inc: 68 years of expertise, now dominating digital

When Glass Inc approached Amrify, they had an impressive story to tell. Since 1956, they've been Atlanta's trusted name in glass services - auto glass, residential windows, commercial storefronts, and custom installations. With 68+ years of experience, over 73,000 completed projects, and a near-perfect 4.98 rating from 25,884 customers, they were clearly excellent at what they do. But potential customers searching for 'windshield replacement Atlanta' or 'shower door installation near me' were finding their competitors instead. Their outdated website didn't reflect their expertise, was difficult to navigate on mobile devices, and virtually invisible in Google search results. Phone inquiries were declining as more customers turned to online search to find glass services. The business that had built its reputation on word-of-mouth referrals for nearly seven decades was losing market share to newer competitors with stronger digital presence. As an Atlanta-based digital marketing agency specializing in service businesses, Amrify understood exactly what Glass Inc needed: not just a website facelift, but a complete digital transformation that would capture their decades of excellence and turn online visitors into paying customers. The stakes were high: either dominate local search or watch their legacy business lose ground to digitally-savvy competitors.

Glass Inc needed to rank for how people actually search when they need glass services. Amrify's SEO team, with 8+ years of experience in local search optimization, targeted high-intent keywords like 'windshield replacement Atlanta,' 'emergency glass repair near me,' 'shower door installation Atlanta,' and 'commercial glass company Atlanta.' But ranking isn't just about keywords - it's about proving to Google that you're the best answer. Our content strategist created dedicated service pages for every offering: windshield repair, windshield replacement, mobile service, same-day service, emergency repairs, residential glass, commercial storefronts, custom mirrors, and shower doors. Each page is optimized for both search engines and human readers, answering common questions and overcoming objections. The technical foundation was critical. We implemented comprehensive schema markup (LocalBusiness, Service, FAQPage) so Google displays Glass Inc's star rating, phone number, and hours directly in search results. As a Google Analytics Certified team, we optimized for Google's Core Web Vitals to ensure lightning-fast load times - crucial since Google prioritizes fast sites. Local SEO was game-changing. Amrify's local SEO specialists optimized their Google Business Profile with compelling descriptions, service categories, regular posts, and strategically encouraged satisfied customers to leave reviews. We built citations across relevant directories - Yelp, HomeAdvisor, Angi - ensuring consistent NAP (Name, Address, Phone) information everywhere. We created location-specific content targeting nearby cities: Alpharetta, Marietta, Roswell, Sandy Springs, Dunwoody. Content marketing positioned Glass Inc as the local authority. Our content team developed blog posts answering questions customers search for: 'Should I repair or replace my windshield?' 'How much does shower door installation cost?' 'What's the difference between tempered and laminated glass?' This content attracts organic traffic from people researching glass services, building familiarity before they're ready to buy. The results? Page one rankings for 30+ key search terms, with #1 positions for their most valuable keywords. You can verify these rankings by visiting glassinc.net yourself.

Fast websites make more money - it's that simple. Amrify's development team built Glass Inc's site using Astro framework on modern serverless infrastructure (AWS Lambda with CloudFront CDN) that delivers under 2-second load times even on mobile connections. Why does this matter? Google's research shows that 53% of mobile visitors abandon sites that take over 3 seconds to load. We couldn't afford to lose half our traffic to slow performance. Image optimization was critical. Glass Inc's visual work - sparkling shower doors, flawless windshield installations, impressive commercial storefronts - needed to be showcased beautifully without slowing the site down. Our team implemented next-generation WebP image formats with automatic fallbacks for older browsers, responsive images that serve appropriately-sized files based on device, and lazy loading so below-the-fold images don't delay initial page rendering. The technical architecture is lean and efficient. We eliminated render-blocking resources, minified and compressed all code, leveraged browser caching for returning visitors, and used a global content delivery network (CDN) for fast delivery anywhere in Atlanta and beyond. Every third-party integration was evaluated for performance impact before implementation. The result? Core Web Vitals all score in the 'Good' range - Google's performance metrics that directly impact rankings. The site scores 95+ on Google PageSpeed Insights for both mobile and desktop. But more importantly, the real-world impact is clear: visitors engage more with fast sites. Glass Inc's bounce rate decreased by 40%, time on site increased by 65%, and pages per session grew by 52% - all indicators that visitors are finding what they need and exploring services. Fast performance isn't just good for SEO; it's good for conversions. When emergency glass repair customers land on glassinc.net from mobile search, they get information and contact options immediately - no frustrating waiting for pages to load.

Glass Inc's 68 years of experience is their greatest asset - we made sure every visitor understands that expertise. The content strategy serves three purposes: educate customers so they make confident decisions, demonstrate Glass Inc's authority and trustworthiness, and support SEO with valuable, keyword-rich content that ranks. Service pages go deep into what customers need to know. The windshield replacement page explains: typical timelines (1-2 hours), insurance coverage (they work with all major providers), mobile service availability (they come to you), safety considerations (when repair is possible vs. when replacement is necessary), and the quality guarantee (OEM-quality glass, warranty-backed). This level of detail builds confidence and preemptively answers objections. We showcased their impressive customer track record throughout the site: 25,884+ satisfied customers, 4.98 average rating, 73,457+ completed projects, 68+ years in business. These aren't just numbers - they're proof of reliability that matters when someone is choosing who to trust with their property. The service area is clearly communicated: Atlanta metro, Alpharetta, Marietta, Roswell, Sandy Springs, Dunwoody. Customers immediately know if Glass Inc serves their location. The blog addresses real customer questions: 'Should I repair or replace my cracked windshield?' 'What are the benefits of tempered glass?' 'How long does shower door installation take?' This content attracts people researching glass services, building familiarity before they're ready to buy. It also signals to Google that Glass Inc is an authoritative source. Customer testimonials are specific and credible. Instead of generic 'great service,' we feature detailed stories: 'They replaced my storefront glass the same day it was vandalized, getting my business back open immediately.' Specificity builds trust. We integrated FAQs directly on service pages using schema markup, which helps them appear in Google's featured snippets - prime real estate in search results. The innovative VIN lookup tool is promoted prominently, positioning Glass Inc as forward-thinking and customer-focused. Every piece of content reinforces the same message: Glass Inc combines decades of expertise with modern convenience to deliver superior glass services throughout Atlanta.

Amrify is an Atlanta-based digital marketing agency specializing in web design, SEO, and digital strategy for service businesses. Since our founding, we've helped 50+ local and national businesses transform their online presence and achieve measurable growth. Our team of certified specialists brings deep expertise across web development (Astro, React, WordPress), search engine optimization (Google Analytics & Search Console certified), conversion rate optimization, and content marketing. We focus exclusively on results that matter to your business: more traffic, more leads, and more customers. What sets us apart? We're not a faceless agency - we're a local Atlanta team that understands the challenges service businesses face. Every project includes a dedicated team of specialists, transparent reporting, and ongoing support. We build long-term partnerships, not just websites. Our proven methodology combines cutting-edge technology (Astro, serverless architecture, modern hosting) with time-tested marketing strategies. We're certified by Google, experienced in both B2B and B2C markets, and committed to delivering ROI, not just deliverables. The Glass Inc project exemplifies our approach: understand the client's business deeply, craft a strategy tailored to their market, execute flawlessly with attention to technical details, and track results meticulously. When you work with Amrify, you get a team that's invested in your success. Ready to see what we can do for your business?