What Is Your Slow Website Costing You?
Homeowners on phones do not wait. Enter four numbers and see roughly how many jobs a slow site loses you each month. Nothing you type leaves this page.
Your numbers
Not sure? Test your site free at pagespeed.web.dev, or start from the 5 to 7 seconds that is typical for an older WordPress or page-builder site on a phone.
What the delay costs you
Rough estimate: assumes a fast site turns about 3% of visitors into contacts, and conversions fall about 7% for each second of load time past two, in line with published page-speed studies. Your real numbers depend on your market and your site.
How the estimate works
A fast service-business website typically turns about 3% of its visitors into calls or form submissions. Published page-speed studies consistently find that conversions fall roughly 7% for every extra second a page takes to load. The calculator applies that drop to your visitor count, then multiplies missed contacts by your close rate and average job value. It is a planning estimate, not a measurement: your market, your reviews and your prices all move the real number.
How do I find my load time?
The free Website Grader runs Google's PageSpeed test on a simulated phone and shows the load time in about 30 seconds, no email needed. Or go straight to pagespeed.web.dev and read the mobile result, because that is where your customers are. Older WordPress and page-builder sites commonly land between 5 and 8 seconds on a phone. To watch the number over time, add the site to the free Website Monitor.
How do I fix it?
Move to a site that is plain HTML and loads in under a second. Amrify Pro includes ten trade templates at launch (more as free updates), docs for every step, video tutorials filming now, and an AI setup kit so Claude Code or Cursor does the configuration work for you. The free Amrify Starter, public at launch, is the same base without the trade templates. See the founding price or join the founding list.
Questions
How much does a slow website cost a business?
It depends on your traffic and job value, which is what this calculator estimates. A fast site converts roughly 3% of visitors into contacts, and published studies find conversions fall about 7% for each extra second of load time.
How do I find out how fast my website is?
Run it through Google's free PageSpeed Insights at pagespeed.web.dev and read the mobile result, or use our free website grader which runs the same test plus extra checks.