Amrify vs Wix

Most comparisons of this kind are written to make one side look stupid. This one is not, because Wix is genuinely good at the thing it was built for. If you want to drag a box across a screen and watch your website change, Wix does that better than we do, and nothing here will convince you otherwise.

The question worth asking is different. It is not which tool is easier to start with. It is what you own at the end, how fast the thing loads when a customer taps it on a phone, and who does the work when something needs changing.

The Part Wix Does Not Offer

Every Wix comparison eventually runs into the same objection: a static site sounds fast, but somebody has to maintain it, and that somebody is you.

That objection used to be fair. It is not any more.

Amrify sells the boilerplate for $249 one-time at the founding price and you own it outright. If you want to edit it yourself, content is text files, no code required. But if you never want to touch a file, the agent setup is in the box (CLAUDE.md, AGENTS.md, four Claude Code skills), and a plain-English request to Claude Code, Cursor or Copilot handles the configuration and the content changes. The docs cover every step; video tutorials are filming now.

Wix has no version of that. On Wix you are always the one logging in and dragging boxes to change your hours before a holiday weekend. Typing one sentence to an agent that edits the files for you is the actual difference between the two products, and it is the one nobody writes about.

Speed, and How to Check It Without Trusting Us

Page-builder platforms load your site through their own rendering engine. That engine ships a large amount of JavaScript to every visitor whether your page needs it or not, because it has to be able to render anything anyone might have dragged onto the canvas.

Amrify pages are built once, ahead of time, into plain HTML files that sit on a global network. There is no builder engine, so there is nothing to download before your content appears. Every template also has to clear a CI gate before release: a score under 100 on any of the four Lighthouse audits blocks the ship.

We are not going to print a table of invented competitor scores here. Plenty of comparison pages do, and the numbers are usually made up. Do this instead, it takes four minutes:

1. Open the free website grader. It runs Google’s PageSpeed test on a simulated phone and takes about thirty seconds, with no account and no email.
2. Run a Wix site you like the look of. Any local business will do.
3. Run one of ours: expressmounting.com, glassinc.net, or bestalpharettaroofer.com.
4. Compare the mobile performance scores, not the desktop ones. Your customers are on phones.

Or skip the steps and use the comparison tool: your site next to the two competitors that outrank you, side by side, same Google test. PageSpeed Insights by hand gives the same numbers; the grader just saves you the copy and paste and adds checks for structured data, sitemap, SSL and llms.txt.

Those are real production sites we operate, not demos tuned for a screenshot. Whatever gap you find is the gap you would actually get.

Speed matters here for a specific, boring reason. Google uses Core Web Vitals as a ranking input, and a slow site on a phone with a weak signal is a customer who taps back to the results page and calls the next company on the list. That is a lost job, and it happened before anyone read a word of your copy.

Ownership

This is the structural difference, and it does not depend on anyone’s opinion.

	Wix	Amrify
Source code	Not available to you	Yours, permanently
Host it elsewhere	No	Anywhere you like
Full export	No clean export path	The files are already yours
Stop paying	Site goes offline	Site keeps running
Change anything	Only what the editor allows	Anything, it is your code
Updates	Whatever Wix ships, on Wix’s schedule	Pulled from the repo when you want them, free for life
An AI agent does the work	No	Yes, CLAUDE.md, AGENTS.md and four Claude Code skills included

When you build on Wix, your website exists at Wix’s discretion. If they raise the price, retire a feature, or change how the editor works, you absorb it. There is no version of that conversation where you get a say, because the site is not yours.

With Amrify the site is a folder of files. Worst case, you take the folder somewhere else.

What It Actually Costs

Wix’s published pricing changes often enough that quoting exact figures here would be out of date within a quarter, so check their current plans and put your own number in. The shape of it does not change: it is a monthly fee that never ends, and it goes up over time rather than down.

Here is our side, in full:

	One-time	Then
The boilerplate, every trade template included	$249 at the founding price	Nothing. Updates are free for life.
After the first 5,000 founding members	$399	Same terms
Hosting	$0	Free on Vercel, Netlify or Cloudflare Pages, or your own AWS account
Your second, third, tenth site	$0	The license covers unlimited sites
Trying the architecture first	$0	The free Amrify Starter, a complete site on the same design system

The comparison people usually get wrong is the hosting row. You pay us once, launch the site, and then never pay us again, because hosting a static site costs nothing at the volumes a local service business generates. Try arranging that with a subscription platform.

The last row is new. The free Amrify Starter is a complete site: home, services, blog, about, contact, structured data, generated social images, llms.txt, no JavaScript framework at all, and the same Lighthouse 100 gate in CI. It is free for unlimited personal and commercial sites, and the public repo opens at launch. If you want to know what owning a site feels like before spending $249, that is the way to find out.

Search and Control

Wix has improved on this front and it is no longer the liability it was five years ago. The remaining gap is control.

	Wix	Amrify
Meta tags	Editable	Full control
Structured data	Auto-generated, limited	Generated from your content, fully editable
llms.txt for AI answer engines	Not generated	Generated on every build
URL structure	Constrained	Whatever you want
Page speed	Determined by the platform	Determined by you, gated at 100 in CI
Service area pages	Build each one by hand	Generated from a list of cities, with a build gate that fails thin pages

That last row is the one that matters for a service business, and it is the least discussed. If you serve fifteen towns, you want fifteen pages that each genuinely talk about that town, because “plumber in Marietta” and “plumber in Roswell” are different searches with different competitors. On a page builder that is fifteen pages of manual work, so most businesses build two and give up. Here they are generated from your service area list, the build refuses any page too thin to deserve its URL, and adding a sixteenth town later is one more entry in that list.

The Fleet, Measurable Today

There are no testimonials on this page, and there will not be. What we can show you is the fleet: live sites running the same system this boilerplate is built from.

• Express Mounting: TV mounting, Atlanta
• Glass Inc: auto and residential glass
• Best Alpharetta Roofer: roofing, Alpharetta
• Alexus Pressure Washing: pressure washing and exterior cleaning

Amrify’s own sites share one codebase that was designed to carry hundreds of sites and, before long, thousands; you are buying that codebase. The engineering was done once for a fleet, which is the only reason a one-time price is possible; you are paying for configuration rather than for someone to rebuild the same thing from scratch.

One developer, Alex Crabinsky, builds and runs the whole thing from Alpharetta, Georgia, after more than a decade of full-stack production work.

When Wix Is the Right Answer

Genuinely, pick Wix if:

• You want to see the change the instant you make it, visually
• The site is a placeholder and nobody is searching for what you do
• You do not care who owns it
• You would rather pay a small amount forever than anything upfront

When to Come Here Instead

• You want to own the thing you are paying for
• You compete in local search and page speed is costing you calls
• You would rather an AI agent did the work, and Wix does not offer that
• You serve more than one town and need a real page for each
• You are tired of a bill that only goes one direction

Moving Off Wix

Wix has no clean export, so content moves by hand. For a typical 10 to 20 page site:

1. Copy the page content into text files
2. Download your images
3. Redirect the old Wix URLs to the new ones, so you keep your rankings
4. Point the domain

Two to three days if you do it yourself. Step three is the one people skip and then wonder why their traffic collapsed, so if you take nothing else from this page, take that.

Or hand all four steps to an AI agent. The boilerplate’s CLAUDE.md and AGENTS.md instructions, plus its four Claude Code skills, walk an AI editor through setup, content and launch, and the docs cover each step in plain language.

Common Questions

Do I have to edit code to use Amrify?

Only if you want to. Edits are text files rather than code. If even that is more than you want, the repo carries a CLAUDE.md, an AGENTS.md and four Claude Code skills; hand a plain-English request to Claude Code or Cursor and it makes the change. That is the option Wix does not have: with Wix you are always the one doing the work by hand.

Can I move my Wix site to Amrify?

Yes. Wix has no clean export, so the content has to be moved by hand. A typical 10 to 20 page business site takes 2 to 3 days if you do it yourself, and much less if you hand the copying to an AI agent. The docs cover the migration step by step, including the redirects from your old Wix URLs that keep your search rankings.

What happens to my site if I stop paying Amrify?

Nothing happens, because there is nothing to keep paying. The boilerplate is a one-time purchase, the code is yours permanently, and updates are included for life. Cancel Wix and the site goes dark, because you were renting it.

Is Wix ever the better choice?

Yes. If you want to drag boxes around and see the change instantly, and you do not care who owns the site or how fast it loads, Wix does that well and we are not going to pretend otherwise. Amrify is the better answer when the site has to compete in local search and you want to stop paying rent on it.

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Stop paying rent on your website. See the founding price, or read the docs and decide later.