Most comparisons of this kind are written to make one side look stupid. This one is not, because Wix is genuinely good at the thing it was built for. If you want to drag a box across a screen and watch your website change, Wix does that better than we do, and nothing here will convince you otherwise.

The question worth asking is different. It is not which tool is easier to start with. It is what you own at the end, how fast the thing loads when a customer taps it on a phone, and who does the work when something needs changing.

The Part Wix Does Not Offer

Every Wix comparison eventually runs into the same objection: a static site sounds fast, but somebody has to maintain it, and that somebody is you.

That objection used to be fair. It is not any more.

Amrify sells the template for $99 and you own it outright. If you want to run it yourself, you edit plain text files, no code required. But if you never want to touch it, a managed plan starts at $39 a month and we do the work: hosting, the domain, the certificate, updates, and the content changes you ask for.

Wix has no version of that. On Wix you are always the one logging in to change your hours before a holiday weekend. Paying Wix more money does not make somebody else do it. That is the actual difference between the two products, and it is the one nobody writes about.

Speed, and How to Check It Without Trusting Us

Page-builder platforms load your site through their own rendering engine. That engine ships a large amount of JavaScript to every visitor whether your page needs it or not, because it has to be able to render anything anyone might have dragged onto the canvas.

Amrify pages are built once, ahead of time, into plain HTML files that sit on a global server network. There is no builder engine, so there is nothing to download before your content appears.

We are not going to print a table of invented competitor scores here. Plenty of comparison pages do, and the numbers are usually made up. Do this instead, it takes four minutes:

1. Open Google PageSpeed Insights.
2. Run a Wix site you like the look of. Any local business will do.
3. Run one of ours: expressmounting.com, glassinc.net, or bestalpharettaroofer.com.
4. Compare the mobile scores, not the desktop ones. Your customers are on phones.

Those are real production sites we operate, not demos tuned for a screenshot. Whatever gap you find is the gap you would actually get.

Speed matters here for a specific, boring reason. Google uses Core Web Vitals as a ranking input, and a slow site on a phone with a weak signal is a customer who taps back to the results page and calls the next company on the list. That is a lost job, and it happened before anyone read a word of your copy.

Ownership

This is the structural difference, and it does not depend on anyone’s opinion.

	Wix	Amrify
Source code	Not available to you	Yours, permanently
Host it elsewhere	No	Anywhere you like
Full export	No clean export path	The files are already yours
Stop paying	Site goes offline	Site keeps running
Change anything	Only what the editor allows	Anything, it is your code
Somebody else does the work	No	Optional, from $39/month

When you build on Wix, your website exists at Wix’s discretion. If they raise the price, retire a feature, or change how the editor works, you absorb it. There is no version of that conversation where you get a say, because the site is not yours.

With Amrify the site is a folder of files. Worst case, you take the folder somewhere else.

What It Actually Costs

Wix’s published pricing changes often enough that quoting exact figures here would be out of date within a quarter, so check their current plans and put your own number in. The shape of it does not change: it is a monthly fee that never ends, and it goes up over time rather than down.

Here is our side, in full:

	One-time	Then
Run it yourself	$99 for the template	Nothing. Host it free.
Have us build it	$99 + $499 build	Nothing, if you self-host after
Have us run it	$99 + $499 build	$39 to $499/month, cancel anytime
Annual Grow or Scale	$99, build fee waived	$199 or $399/month

The comparison people usually get wrong is the middle row. You can pay us once, have a professional site built and launched, and then never pay us again. Hosting a static site costs nothing at the volumes a local service business generates. Try arranging that with a subscription platform.

The comparison people get right is the last row. If you want us actively working on the site every month, that is a real recurring cost and we are not going to hide it. It is also the only row where anyone is doing the work for you.

Search

Wix has improved on this front and it is no longer the liability it was five years ago. The remaining gap is control.

	Wix	Amrify
Meta tags	Editable	Full control
Structured data	Auto-generated, limited	Generated from your content, fully editable
URL structure	Constrained	Whatever you want
Page speed	Determined by the platform	Determined by you
Service area pages	Build each one by hand	Generated from a list of cities

That last row is the one that matters for a service business, and it is the least discussed. If you serve fifteen towns, you want fifteen pages that each genuinely talk about that town, because “plumber in Marietta” and “plumber in Roswell” are different searches with different competitors. On a page builder that is fifteen pages of manual work, so most businesses build two and give up. Here they are generated from your service area list, and the ones on our managed plans get new ones added every month.

Proof You Can Check

We do not publish customer testimonials. We had some, they were not real, and we took them down rather than leave them up.

What we can show you is the fleet. These are live sites running the same system this template is built from:

• Express Mounting: TV mounting, Atlanta
• Glass Inc: auto and residential glass
• Best Alpharetta Roofer: roofing
• Alexus Pressure Washing: exterior cleaning

Thirty sites run from one shared codebase. That is the entire reason this costs $99 rather than $5,000: the engineering was written once and every site inherits it, so you are paying for configuration rather than for someone to rebuild the same thing from scratch. It is also why a $39 hosting plan is sustainable for us, and why an agency charging you $200 a month for the same thing has to do it by hand.

Built and maintained by Alex Crabinsky, a full-stack developer with over ten years building production websites.

When Wix Is the Right Answer

Genuinely, pick Wix if:

• You want to see the change the instant you make it, visually
• The site is a placeholder and nobody is searching for what you do
• You do not care who owns it
• You would rather pay a small amount forever than anything upfront

When to Come Here Instead

• You want to own the thing you are paying for
• You compete in local search and page speed is costing you calls
• You would rather someone else did the work, and Wix does not offer that
• You serve more than one town and need a real page for each
• You are tired of a bill that only goes one direction

Moving Off Wix

Wix has no clean export, so content moves by hand. For a typical 10 to 20 page site:

1. Copy the page content into text files
2. Download your images
3. Redirect the old Wix URLs to the new ones, so you keep your rankings
4. Point the domain

Two to three days if you do it yourself. Step three is the one people skip and then wonder why their traffic collapsed, so if you take nothing else from this page, take that.

Or skip all four. The $499 build does the migration, the redirects and the launch, and it is waived if you start on an annual Grow or Scale plan.

Common Questions

Do I have to edit code?

No. Content lives in plain text files, closer to writing an email than to programming. And if you would rather not, that is what the managed plans are for.

What if I want to leave?

Take the code. That is the whole point. We will help you move it.

Can I start free and decide later?

Yes. The Starter template is free and MIT licensed. Build on it, and if it works out, the $99 license adds the content system, blog, forms and structured data. Nothing expires.

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Stop paying rent on your website. See the plans, or start free and decide later.