Law Firm Website Template

Legal is the most expensive click on the internet and the most nervous visitor. Someone searching for a lawyer has usually been arrested, hurt, served, or sued in the past few days. They open four or five firm sites, scan each for signs the firm is real and capable, and eliminate most of them in seconds. Google’s own research puts mobile abandonment above half for pages that take more than three seconds, and a firm paying $100-500 per click is paying that abandonment rate in cash.

That is the whole argument for speed in this vertical, and it is why this page starts with the intake path and not the design.

The Law Firm Template, and What Exists Instead

The ten templates in Amrify Pro at launch are roofing, HVAC, plumbing, electrical, landscaping, cleaning, pressure washing, pest control, garage door, and painting, all of them home-service trades. There is no law firm template in that set. One ships later, free, to every Pro owner, and no date is attached. A firm buying Pro today buys the base those templates share, and for a firm that base covers the pages that matter: practice areas, attorneys, intake, city coverage, and guides.

The Intake Path

A prospect who has decided to contact a firm should not have to find the contact page. The sticky call bar pins the firm’s number and a “Request a Consultation” button on mobile. The consultation request itself runs through the quote wizard, a multi-step form that asks for practice area, a short description of the matter, how the prospect heard of the firm, and their preferred contact method. The wizard and the plain lead form share one destination, the Pro lead engine, which is a serverless API deployed into the firm’s AWS account.

Each submission goes four ways: an email to intake, a Telegram or SMS push to a phone, a DynamoDB record, and, if your case management software accepts inbound webhooks, a webhook into it. The API filters spam before delivery, Turnstile can be switched on as a second gate, and the fleet tooling includes a leads CLI for pulling the log. One practice note: do not ask for opposing-party names on a public form. Run the conflict check on the call.

Practice Areas That Rank Separately

Out of the box the base has a services index and one detail page per service; a firm reads ‘service’ as ‘practice area’: personal injury, family law, criminal defense, estate planning, business law, immigration, whatever the firm takes. Each page is a plain text file with its own URL, Service schema, and breadcrumb, and it should be written at depth: case types, how a matter moves from consultation to resolution, what the client should expect, and the questions people in that situation ask. A page worth ranking is usually a thousand words or more. Thin practice area pages tell both Google and the prospect that the firm lacks depth, and the base build cannot write the depth for you.

The local SEO engine then generates a service-area page per city and a practice-area-in-city page per area per city (“divorce attorney in Queens”), with the city list seeded from Census place names. The build refuses any page that cannot justify its URL with substance, and a content audit flags near-duplicates. That gate matters more in legal than anywhere else, because bar regulators and Google both notice doorway pages.

Attorneys, Results, and Guides

Bios. The about page holds the firm’s story and each attorney’s education, bar admissions, practice focus, memberships, publications, and headshot, optimized at build. The blog’s author pages give each attorney a byline page, so a guide on custody determination links back to the lawyer who wrote it. The base build does not emit an attorney-specific schema type; its JSON-LD covers Organization, WebSite, Service, Article, FAQPage, and BreadcrumbList.

Results. A results page, or a results section within a practice area page, is content you write. There is no results component and no need for one. What there is a need for is your state bar’s advertising rule: most require a disclaimer that prior results do not guarantee a similar outcome, and some restrict how dollar figures are presented. Add the disclaimer. The site will not do it for you.

Guides. “What to do after a car accident in Texas,” “how child custody is decided in Georgia,” “steps to forming an LLC”: each is a text file in the blog, with tags, Article schema, RSS, and a per-page Open Graph image. A guide that links to its practice area page and to the intake wizard reaches the prospect on the day the thing happened, which is before they searched for a lawyer.

The rest of the base: home, contact, thank-you, privacy, 404; the reviews carousel for the firm’s existing reviews (none are shipped; check bar rules on testimonials too); the before/after gallery and estimate calculator, which most firms will leave off; per-page OG images plus sitemap, robots.txt, llms.txt, and web manifest; optional GA4, GTM, and Clarity switches and six design switches; the fleet tooling, meaning the new-site scaffolder, the cross-site verifier, the AWS S3 and CloudFront deploy, and the leads CLI; four Claude Code skills with CLAUDE.md, AGENTS.md, and seventeen docs; Astro 7, Tailwind CSS 4, TypeScript; Lighthouse 100 enforced in CI.

What the Firm Is Paying for Now

A WordPress firm site on managed hosting costs $30-100 a month, plus $200-500 a year for SEO, form, and security plugins, plus a developer to apply updates so the intake form keeps working. Over three years that is $2,000-6,000, and the site loads in three to seven seconds on a phone with a Lighthouse score between 25 and 50. The admin panel is a public login on a site that handles confidential inquiries.

The Amrify base build is static HTML with no admin panel, no database, and no plugins. Free static hosting on Netlify, Vercel, or Cloudflare Pages replaces the managed bill. Pro is one $249 payment for founding members. A firm spending $5,000-20,000 a month on ads and bouncing half of it should measure its own site first: the free grader takes about thirty seconds, asks for no email, and returns Google’s PageSpeed result for a simulated phone: all four Lighthouse scores, plus structured data, SSL, sitemap, and robots checks. The WordPress to Astro migration guide covers moving practice area pages with their redirects intact.

Launching the Firm Site

Hold the founding price. Checkout is not open yet, so a free account is the reservation: it marks a $249 seat as yours. Once the first 5,000 members are in, the checkout charges $399 with no exceptions. On release, your account dashboard lists the private GitHub repo. Each seat is a named person with access to the repo.

Write the firm in. Config takes the firm name, phone, address, and hours. Draft each practice area page at depth. Add attorney bios. Configure the intake wizard’s questions. Add the results page with its disclaimer. Add cities; the scaffolder starts each from Census data. A CLAUDE.md and four Claude Code skills come with the repo; hand an assistant a practice area outline and it can draft the full page for an attorney to review. Cursor and Copilot read the same files.

Deploy and route intake. Link the repository to Netlify, Vercel, or Cloudflare Pages and the site is up with SSL in place. The intake API runs in the firm’s own AWS account. Point Telegram or SMS at the intake coordinator and the webhook at your case software if it accepts one.

Keep the score. Your account includes the free Website Monitor; put the firm site on it. Up to thirty sites fit on the watch list, Google’s test re-runs whenever you press the button, and the last ten results stay on file as a score history. Nothing is scheduled and nothing alerts you, but a firm buying $200 clicks should know the landing page still scores 100 after last week’s new guide went up.

Firms This Fits

A solo leaving a firm. The relationships came with you; the website did not. Practice area pages at depth, a bio, an intake wizard, and city pages for one payment, so the launch budget goes to ads and referrals rather than a $15,000 site that ships in four months.

A firm adding a practice area. A new area is a new detail page written at depth, plus its practice-area-in-city pages, gated for substance. If the new group gets its own brand, that is a second site on the same seat.

A multi-office firm. Each office is a site in the monorepo with its own attorneys, phone, and counties on the shared codebase and firm branding. Update the intake wizard once and every office has it at the next build. No per-office fee.

Alex Crabinsky built the codebase; he is a full-stack developer, ten-plus years in production web work, working from Alpharetta, Georgia. Amrify runs its own live sites on the same code, roofing and glass and TV mounting and exterior cleaning among them, every one public, so a skeptical partner can grade them with the tool above. About the developer behind the codebase.

Frequently Asked Questions

Is the law firm template available now?

No. Amrify Pro launches with ten home-service trade templates, and a firm-specific layout is a later addition, delivered free to anyone who owns Pro, and no date is attached. This page describes the base beneath those templates, which a firm can use immediately: a complete static site with a detail page per practice area, an intake wizard backed by the lead engine, an about page and author pages for attorney bios, a blog for legal guides, city pages, and a sticky call bar.

What does a firm site cost on Amrify?

$249 once for the first 5,000 founding members, then $399. That buys one seat with no site cap, plus the lead and local SEO engines, the five widgets, and every later update, the law firm template among them. The static site hosts at no cost on Netlify, Vercel, or Cloudflare Pages. Custom law firm sites run $5,000-20,000; WordPress with managed hosting and plugins costs $2,000-6,000 over three years. One retained matter usually covers all of it.

How does intake work?

The multi-step quote wizard, or the plain lead form, posts to the Pro lead engine, a serverless API that lives in the firm’s own AWS account. Ask for practice area, a short description of the matter, how the prospect heard of you, and preferred contact method. Intake gets the submission by email, the on-duty phone gets it over Telegram or SMS, the database keeps a copy, and a webhook can carry it into case management software that accepts inbound webhooks. Spam is filtered on the API side, with Turnstile available as an extra gate. Keep the public form free of anything that would create a conflict problem before a check is run.

Where do attorney profiles live?

On the about page and the blog’s author pages. Education, bar admissions, practice focus, memberships, publications, and a headshot optimized at build are plain text. A post on custody determination carries its author’s byline and links to that attorney’s bio. The base build does not emit an attorney-specific schema type; JSON-LD covers Organization, WebSite, Service, Article, FAQPage, and BreadcrumbList.

Can I publish case results?

As content you write, on a page or within a practice area page. Check your state bar’s advertising rules first: many require disclaimers about prior results, and some restrict dollar figures. The site gives you the page; the compliance is yours.

Will practice area pages rank on their own?

Each practice area is its own service detail page with its own URL, Service schema, and breadcrumb. Write it at depth (case types, process, what a client should expect, area-specific questions) and it competes for ‘estate planning attorney’ separately from ‘personal injury lawyer.’ The local SEO engine then generates practice-area-in-city pages for every city you serve, gated so a thin page fails the build rather than shipping.

How long does it take to launch?

Practice area content is the long part; a page worth ranking is usually a thousand words or more, and a firm with six practice areas is writing six of them. With that content drafted, a working day covers the rest: clone the private repo, fill config, add attorney bios, configure the intake wizard, add cities, deploy. Hosting setup is roughly thirty minutes of that day.

We have two offices in different counties. One purchase?

Yes. A single seat carries as many production sites as the firm needs. Each office is a site in the monorepo with its own attorneys, phone, and city list on the shared codebase and firm branding, and a change to the intake wizard reaches both on the next build. A practice group under its own brand is a third site on the same seat.

Can we measure cost per consultation by practice area?

Analytics is opt-in: flip on GA4, Google Tag Manager, or Microsoft Clarity in config and each loads deferred without touching the Lighthouse score. The lead database keeps every request with the practice area the prospect selected, so a month’s consultations can be reconciled against ad spend per area.

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Every site on the Showcase is a production site on this same codebase. The prices page states every term.

A firm still weighing platforms should read the comparisons against WordPress, against Wix, and against Next.js; each covers cost, speed, and who ends up doing the work.

Reserve a founding spot above, or write to us about a jurisdiction question this page did not answer. The solutions index shows which trades launch first and which follow as updates.