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About This Service

The 2 AM Search Does Not Wait for a Slider

A dog that ate something at midnight produces a search at 2 AM from a frightened owner who needs a phone number and an address in the first second. The same owner, three weeks later and calm, will pick a regular clinic by reading the team page and checking whether the practice treats their species. A clinic site has to serve the panic and the deliberation with the same pages.

Amrify Pro gives a clinic a static site that loads in under a second, a sticky call bar with the emergency line pinned, an emergency page you write with triage guidance, DVM bios on the about and author pages, a detail page per species and procedure, a new-client intake wizard that reaches the front desk and a phone, and city pages for every suburb the clinic draws from.

A finished veterinary template is not among the ten launch trades. It arrives later, at no charge, for every Pro owner. What follows is what a clinic can build on the base today.

A Page Per Species

Dogs, cats, exotics, birds, reptiles, pocket pets: each a service detail page with its own URL and Service schema, written for how owners search.

Emergency Line, Pinned

The sticky call bar keeps the after-hours number on screen on mobile. The emergency page carries triage guidance and directions.

Under a Second, Any Hour

Static HTML, no booking plugin, no database, no admin panel. CI holds every build to 100 in all four Lighthouse categories.

Team Bios With Bylines

DVM, CVT, board certifications, clinical interests, photo. Every article a veterinarian writes links back to their bio.

New-Client Intake to Desk and Phone

Owner contact, pet name, species, breed, age, concerns, four photos. Email, Telegram or SMS, database, and a webhook to practice software.

Suburb Pages With a Substance Gate

Census place names seed the service-area and service-in-city pages. If the copy for a city is too thin, the build refuses it rather than shipping a doorway page.

Launch Pricing

Veterinary Template Pricing

One payment covers the veterinary template, every other template we ship, unlimited sites and updates for life.

Amrify Pro

Veterinary layout: later free update (ten home-service trades at launch)

$249 /one-time founding price, then $399
  • Intake wizard: email + Telegram/SMS + database + webhook, 4 photos
  • Sticky call bar, reviews carousel, before/after gallery, calculator
  • City and service-in-city pages with a thin-content build gate
  • One seat, unlimited clinic sites, no monthly fee
  • Lifetime updates, later niche templates included
Hold the $249 Founding Price

Yours for Good

Buy once, build for yourself or clients. A veterinary site is one of them.

Leave It Alone

Plain HTML needs no weekly updates. Your veterinary site stays that way.

Lifetime Updates Included

New features land in the same repo, free. The veterinary template arrives as a free update.

A Page Per Service and Per Species

Wellness exams, vaccinations, spay and neuter, dental cleanings, dermatology, surgery, and a page each for dogs, cats, exotics, and birds: every one is a service detail page in plain text describing the visit, what to expect after, and how to book. Service schema, the breadcrumb, and the sitemap entry are generated from the file. An owner searching 'reptile vet' lands on the reptile page, not a list of everything the clinic does.

A Page Per Service and Per Species

Registration Before the First Visit

The intake wizard collects owner contact details, pet name, species, breed, age, weight, and current concerns, with up to four photos for a rash or a limp. The wizard posts to an API that runs serverless in the clinic's AWS account, which emails the front desk, pushes an alert to a phone by Telegram or SMS, writes a DynamoDB record, and can hand the registration by webhook to practice software able to take one. Spam defenses come built in, with Turnstile as an optional switch.

Registration Before the First Visit

The Emergency Page, One Tap Away at Any Hour

Write the emergency page with the after-hours number at the top, what counts as an emergency, what to do on the way, and directions. Link it from the header and footer, and let the sticky call bar keep the number pinned on mobile. As a static file on a CDN, the page takes under a second at 2 AM whether ten owners or a thousand are searching.

The Emergency Page, One Tap Away at Any Hour

Join the Founding List

Checkout opens at launch. The first 5,000 founding members own Amrify Pro, the ten launch trade templates, with the veterinary template arriving as a free update, for $249 instead of $399. Leave your email to hold a spot, or ask anything about building a veterinary site.

Contact Form

Hold a Founding Spot

We reply by email within one business day.

Tell us about your veterinary company and what you want to launch. Questions about the stack, the AI workflow, or licensing are welcome too.

Want the details first? See pricing ($249 founding, one-time), or read the docs. Or grade your current veterinary site to see what you are up against.

Choosing a veterinarian is not a price decision. An owner is picking the person who will treat a family member, and they judge a clinic by the signals a website sends before anyone answers the phone: whether the team looks like people who care, whether the practice treats their species, whether the emergency number is findable in a panic. A site that takes five seconds to show a stock photo of a golden retriever reads as a clinic that has not looked at its own front door in years.

Scope, Stated Plainly

Amrify Pro’s launch set is ten home-service templates (roofing, HVAC, plumbing, electrical, landscaping, cleaning, pressure washing, pest control, garage door, and painting), none of them medical. There is no veterinary template in that set. One is planned as a later free update for Pro owners, with no date attached. A clinic buying Pro today gets the base those ten templates share, and for a practice that base already covers the pages that earn trust: team, species, emergency, intake, and location.

The Emergency Page and the Pinned Number

Of Pro’s five widgets, the sticky call bar matters most here: it keeps the clinic’s number and a “Call Now” button on screen on mobile. For the owner at 2 AM, that is most of the job.

The emergency page itself is a service detail page you write: the after-hours line at the top, what counts as an emergency (labored breathing, trauma, toxin ingestion, bloat, a cat straining in the litter box), what to do on the way, and directions, or the name and address of the overnight hospital you refer to. Link it from the header and footer. The base build offers no emergency component and no emergency schema type. It offers a page and a call bar, and the page loads in under a second because it is a static file on a CDN with no booking plugin in front of it.

Team Bios With Bylines

The about page holds the clinic’s story and a bio for each veterinarian and technician: degree, licensure, board certifications, clinical interests, and a photo optimized at build. Each DVM also gets a byline page through the blog’s author pages, so an article on feline kidney disease links back to the veterinarian who wrote it. That pairing, a credentialed author on a specific topic, is what turns a blog into evidence of competence rather than filler. The base build emits no veterinary-specific schema type; its JSON-LD is Organization, WebSite, Service, Article, FAQPage, and BreadcrumbList, and that is enough for a clinic listing.

Species and Procedures as Pages

A services index with one detail page per service is part of the base site, and a species is a service from the site’s point of view. Write a dogs page, a cats page, an exotics page, a birds page, and a page per procedure: wellness exams, vaccinations, dental cleanings, spay and neuter, surgery, dermatology. Each is plain text with its own URL, Service schema, and breadcrumb. An owner searching “reptile vet” lands on the reptile page. An owner searching “cat dental cleaning” lands on the dental page. Neither lands on a paragraph.

New-Client Intake

Intake runs through the Pro lead engine, serverless and deployed into your own AWS account. The multi-step quote wizard, or the plain form, collects owner contact details, pet name, species, breed, age, weight, spay or neuter status, current medications, and concerns, with up to four photos resized in the browser for the rash or the limp that is easier to show than describe. A registration reaches the front desk as an email and a phone as a Telegram or SMS push, is stored in DynamoDB, and can go by webhook to practice software that accepts inbound webhooks. Spam defenses run at the API; Turnstile is an optional extra. A leads CLI is part of the fleet tooling for pulling records without opening email.

Suburbs

One service-area page for each city, then one page for each service inside each city (“cat vaccinations in Beaverton”): both come from the local SEO engine, with Census place names seeding the list. Any page too thin to justify its URL is rejected by the build gate, and a content audit flags near-duplicates before deploy. A clinic in Portland with owners driving in from ten suburbs gets ten pages with something specific to say, or the build reports which need work.

Also Included

  • Home, contact, thank-you, privacy, 404, and a blog carrying tags, author pages, pagination, an RSS feed, Article schema, and an Open Graph image per post
  • Widgets: reviews carousel for the clinic’s existing reviews (none are shipped), before/after gallery for dental or dermatology cases with owner consent, estimate calculator for a wellness-plan example, quote wizard, sticky call bar
  • Generated favicon, sitemap, robots.txt, llms.txt, web manifest; GA4, GTM, and Clarity behind optional switches; six design switches
  • Fleet tooling (scaffold a new site, verify all sites at once, deploy to AWS S3 and CloudFront, pull leads from a CLI)
  • Four skills for Claude Code, plus CLAUDE.md, AGENTS.md and seventeen docs
  • Astro 7, Tailwind CSS 4, TypeScript; the page carries no JavaScript framework and CI enforces Lighthouse 100

What the Clinic Is Paying Now

A WordPress clinic site is usually a medical theme plus booking, form, and SEO plugins on shared hosting. On a phone it loads in four to seven seconds, scores 30-50 on Lighthouse, costs $20-50 a month to host and $150-400 a year in plugins, and has an admin login exposed to the internet. Three years cost $1,500-4,000, and the intake form breaks whenever a plugin update lands badly.

The Amrify base build has no admin panel, no database, and no plugins; it is static HTML. Netlify, Vercel, or Cloudflare Pages host it for free. Founding members pay $249 once for Pro. Before deciding, run the free grader on the clinic’s current site: it uses Google’s PageSpeed test on a simulated phone and reports all four Lighthouse scores plus structured data, SSL expiry, sitemap, and robots checks in about thirty seconds, with no email. For moving the existing pages with their redirects, see the WordPress to Astro migration guide.

Launching the Clinic Site

Keep the founding price for the clinic. Checkout is not open at this point. A free account is what keeps a $249 founding spot in the clinic’s name. Once 5,000 members are in, the price becomes $399, a cutoff the checkout enforces itself, with no countdown timer involved. Repo access, a private GitHub repo, appears in the account dashboard at release. One seat equals one person with access to the repo.

Write the clinic in. Config takes the clinic name, phone, emergency line, address, and hours. Write the emergency page first. Add DVM and technician bios with photos. Write the species and procedure pages. Configure the intake wizard’s fields. Add the suburbs; each starts from Census data via the scaffolder. Ask a DVM for one article. Give the repo’s Claude Code skills a technician’s notes and they will draft a puppy vaccination schedule for the veterinarian to correct; Cursor and Copilot pick up the same CLAUDE.md.

Deploy and route intake. Push to GitHub and connect one of Netlify, Vercel, or Cloudflare Pages; SSL is automatic and the site is live. The intake API is serverless, in an AWS account the clinic owns. Point Telegram or SMS at the front-desk phone and the webhook at practice software if it accepts one.

Keep the score. The Website Monitor is part of the free account; add the clinic site to it. The watch list holds thirty sites with their score history, re-tests any of them on demand, and keeps ten results each. Nothing is scheduled and no alerts are sent; its job is to confirm that the team photos added last week did not cost the site its 100.

Clinics This Fits

A veterinarian opening a first practice. The clinical skill came with you; the referral base did not. Bios, species pages, an emergency page, intake, and suburb pages for one payment, so the opening budget goes to equipment and staff rather than a $12,000 site.

An established clinic adding a specialty. Orthopedics, oncology, cardiology, advanced dental: every specialty becomes a service page at its own URL with the specialist’s bio linked, so referring veterinarians and owners both find it. A separately branded specialty hospital is a second site on the same seat.

A group with several clinics. Each clinic is a site in the monorepo with its own team, hours, emergency details, and cities on the shared codebase and group branding. Change the intake wizard once and every clinic has it at the next build. No per-clinic fee.

The person behind the codebase is Alex Crabinsky: full-stack, Alpharetta, Georgia, a decade and more of production web work. Amrify’s own production sites run on it (roofing, TV mounting, glass, exterior cleaning), every one public and gradeable with the tool above. About him.

Frequently Asked Questions

Is there a veterinary template I can use today?

Not as a finished clinic layout. Every template in the launch set is a home-service trade; a veterinary layout is added later, free to everyone who owns Pro, on no announced date. A clinic can start today on the base those templates share, which is a complete static site with a detail page per service or species, an about page and author pages for DVM bios, a new-client intake wizard backed by the lead engine, a sticky call bar for the emergency line, a blog for pet health articles, and city pages.

How does the emergency information work?

The emergency page is a service detail page you write: the after-hours number at the top, what counts as an emergency (breathing trouble, trauma, toxin ingestion, bloat), what to do before arriving, and where to go if you refer overnight cases elsewhere. The sticky call bar pins the number on every page on mobile. The base build has no component or schema type dedicated to emergencies; what it has is a phone-first page that loads in under a second at 2 AM.

Can I make pages for dogs, cats, and exotics separately?

Yes. Every service is a detail page with its own URL, and a species is a service from the site’s point of view. Write a dogs page, a cats page, an exotics page, and a page per procedure (wellness, vaccines, dental, spay and neuter, surgery, dermatology), each in plain text with Service schema and a breadcrumb generated. ‘Reptile vet’ and ‘cat dental cleaning’ rank as the separate pages they are.

How do new-client registrations reach the front desk?

By way of the Pro lead engine, which is serverless and deployed into an AWS account the clinic owns. The multi-step quote wizard or the plain form collects owner contact details, pet name, species, breed, age, and current concerns, plus up to four photos if a rash or a limp is easier to show than describe. The front desk gets it by email, a phone gets it by Telegram or SMS, a database keeps it, and practice software that accepts inbound webhooks can receive it by webhook.

What does a clinic site cost on Amrify?

$249 one time for founding members, capped at 5,000, and $399 once those are gone. That is one seat with no limit on sites, the lead engine, the local SEO generator, the widgets, and updates for as long as Pro exists, the veterinary template among them. On Netlify, Vercel, or Cloudflare Pages the static site hosts free. Custom veterinary sites run $4,000-12,000; WordPress with a booking plugin, hosting, and maintenance costs $1,500-4,000 over three years.

Where do the veterinarians’ credentials go?

On the about page and on the blog’s author pages. Each DVM and technician gets a bio with degree, licensure, certifications, clinical interests, and a photo optimized at build. An article on feline kidney disease carries its author’s byline and links to that veterinarian’s bio. No veterinary-specific schema type is emitted by the base build; the JSON-LD it writes is Organization, WebSite, Service, Article, FAQPage, and BreadcrumbList.

Will the clinic rank in the suburbs around it?

Yes, with a service-area page for every suburb and, beneath it, one page per service per suburb (‘cat vaccinations in Beaverton’); Census place names give the local SEO engine its starting list. Thin pages fail the build gate and a content audit flags near-duplicates, so ten suburbs become ten pages that say something specific, or the build names the ones still too thin.

Does the practice manager need to code?

No. Config holds the clinic details, including the emergency line. Service and species pages, bios, and articles are plain text. A city is one file, seeded by the scaffolder. The repo’s CLAUDE.md and four Claude Code skills let an assistant turn a technician’s notes into a puppy vaccination schedule post for a DVM to review; Cursor and Copilot read the same files.

How long does a clinic site take?

Bios and species pages are the writing-heavy part, because pet owners expect credential detail. With that drafted, count on one to two working days to clone the private repo, fill config, write the emergency page, add bios, write species and procedure pages, configure the intake wizard, add cities, and deploy. Hosting takes about thirty minutes of that time.

We are a group with three clinics. One purchase?

Yes. The license does not count sites. Each clinic is a site in the monorepo with its own team, hours, emergency details, and cities on the shared codebase and group branding, and a change to the intake wizard reaches all three at the next build.


Related solutions: Dental | Legal | Auto Repair | Real Estate

Production sites built on this codebase are listed on the Showcase. The prices page carries every term.

Not sure Amrify is right for a veterinary business? A clinic comparing platforms can read the WordPress, Wix and Next.js pages, which include the situations where those tools come out ahead.

Reserve a founding spot above, or write in if your clinic’s setup raises a question this page skipped. The solutions index lists launch trades and the ones arriving as updates.

Be the Clinic Whose Number Loads First

Amrify Pro: a one-time $249 for founding members, rising to $399 once 5,000 have joined. Ten trade templates at launch, the veterinary template as a free update, and the intake wizard, call bar, species pages, and city pages from the first build.

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