Real Estate Website Template

There are well over a million licensed agents in the United States, and most of them have the same website. A brokerage or vendor issues a WordPress install with an IDX plugin, a theme, and shared hosting. The property search widget loads thousands of records through an iframe before the agent’s name appears. Lighthouse scores land between 20 and 45. The monthly bill for hosting, the IDX subscription, and plugins is $200-500. And the site looks like the site of every other agent who signed the same vendor contract.

Amrify does not try to be a better IDX site. It is not an IDX site at all.

What the Base Build Does for an Agent, and What It Does Not

Start with the limits, because they shape everything else.

No MLS or IDX feed. The base build has no integration with an MLS, and the real estate template, when it ships, is not promised to add one. Listings on an Amrify site are pages you curate. If your business depends on a full property search on your own domain, this is the wrong product. If your business depends on a seller choosing you over the next agent, read on.

Neighborhoods are yours to write. Pro’s local SEO engine generates service-area pages and service-in-city pages at the city level, with the city list scaffolded from Census place names and a build gate that rejects thin pages. A neighborhood below city level (Coral Gables inside Miami, DC Ranch inside Scottsdale, Tarrytown inside Austin) is a guide you write as a standalone page or blog post. The engine gives you the city page and its schema; the neighborhood knowledge that wins a listing appointment has to come from you.

The real estate template is a future free update. Pro launches with ten home-service trade templates (roofing, HVAC, plumbing, electrical, landscaping, cleaning, pressure washing, pest control, garage door, painting). Real estate arrives later, free to every owner, with no date given.

With that said, here is what an agent gets on day one.

The Profile

The base site’s about page is the agent profile: bio, designations, brokerage, license number, years in the market, and a headshot optimized at build. Blog author pages carry your byline on every guide and market report, which is how a search for your name lands on your content rather than a roster entry.

Listing Pages

Each featured property is a page with photos, price, beds, baths, square footage, lot, year built, status, and a call to action. Photos are resized and optimized when the site builds, so a twenty-five-photo listing still loads in under a second on a phone. The before/after gallery widget can hold staged-versus-unstaged pairs for seller presentations. When a property closes, change the status or remove the page; there is no feed to argue with.

Neighborhood Guides and Market Reports

Tags, author pages, pagination, RSS, Article schema, and a per-page Open Graph image all come with the blog. A guide to Coconut Grove with school zones, commute times, the streets that flood in a king tide, and last quarter’s closed prices is a text file. So is a monthly market report. Both link to the city page the local SEO engine generated and to your relevant listings, and that internal linking is what makes a neighborhood guide rank.

Inquiries

Inquiries hit a serverless API deployed to your own AWS account; no form plugin is involved. Either the plain lead form or the multi-step quote wizard collects the fields you want (buying or selling, budget or expected price, preferred neighborhoods, timeline), and every inquiry is delivered by email, by Telegram or SMS, and into DynamoDB, with a webhook available for a CRM that accepts one. Spam filtering is part of the API; Turnstile is a switch you can flip later.

Everything Else in the Base

• Home, services (buyer representation, seller representation, relocation, investment), about, blog, contact, thank-you, privacy, 404
• Reviews carousel for your existing reviews, sticky call bar on mobile, estimate calculator if you want a closing-cost or commission example
• JSON-LD for Organization, WebSite, Service, Article, FAQPage, BreadcrumbList; sitemap, robots.txt, RSS, llms.txt, web manifest
• GA4, GTM, and Clarity optional; six design switches so a luxury site and a first-time-buyer site on the same codebase do not look alike
• Tooling for running several sites: a scaffolder for the next one, a cross-site verifier, AWS S3 and CloudFront deploy, and a leads CLI
• Seventeen docs, CLAUDE.md and AGENTS.md, four Claude Code skills
• Astro 7 and Tailwind CSS 4 in TypeScript, no JavaScript framework shipped to the browser, Lighthouse 100 gated in CI

Numbers a Buyer Never Sees

A commission on a single transaction runs $8,000-25,000. A prospect who leaves because the IDX widget was still loading is a five-figure decision made in six seconds. Measure your current site before deciding: the free grader reports what Google’s PageSpeed test sees on a simulated phone: the four Lighthouse scores, plus structured data, SSL, and sitemap checks, about thirty seconds, no email required. Then run the compare tool against the two agents who outrank you for your farm area. If their sites are also IDX installs, the gap you can open is large.

Against the $200-500 a month an IDX site costs, Pro is $249 once for founding members and hosts free on Netlify, Vercel, or Cloudflare Pages. Over three years the IDX site costs $2,000-6,000 and stays slow. Moving your existing pages and setting redirects is covered in the WordPress to Astro guide.

Going Live

Reserve the founding price. Checkout is not open, so a free account is the hold: $249 for members inside the first 5,000, $399 for everyone after, and the checkout itself enforces the cutoff. At release, your account dashboard links the private GitHub repo. One seat, one person.

Write the agent in. Config takes your name, brokerage, license, phone, and office. Write the bio. Write three to five neighborhood guides for your farm areas first, because they are the pages that earn appointments. Add featured listings with photos. Add your cities; the scaffolder starts each from Census data. The Claude Code skills in the repo will draft a guide from your notes on a neighborhood; Cursor and Copilot read the same CLAUDE.md.

Deploy and route inquiries. Netlify, Vercel, or Cloudflare Pages picks the site up from GitHub and serves it with SSL. The serverless lead API sits in your own AWS account; aim Telegram or SMS at your phone and the webhook at your CRM if it accepts one.

Keep score. The Website Monitor comes with the free account. Its watch list takes thirty sites, each with a score history, and Google’s test re-runs on demand with the last ten results kept. It is manual, not scheduled, and it will not alert you; what it gives you is the check that a new listing’s photos did not cost the site its 100.

Agents and Teams This Fits

A newer agent building a personal brand. The brokerage roster page looks like fifty others. Your own domain with your own neighborhood guides and your own listings is the difference between “an agent at that office” and “the Coral Gables agent.”

A luxury, investment, or relocation specialist. IDX templates cannot convey positioning. Curated listings, guides written for the buyer you want, and one of six design switches chosen for the segment can. A second site under a separate brand for the investment side is included.

A team or brokerage. Each agent is a site in the monorepo with their own bio, listings, and neighborhoods on the shared codebase and team design. Change the inquiry form once and every agent’s site has it at the next build. No per-site fee.

Alex Crabinsky wrote it: a full-stack developer in Alpharetta, Georgia, with over ten years in production sites. Amrify runs its own live sites on the codebase, spanning roofing, TV mounting, glass, and exterior cleaning, and each is public to grade. Who he is.

Frequently Asked Questions

Does Amrify connect to my MLS or an IDX feed?

No. There is no MLS or IDX integration in the base build, and this page does not promise one for the real estate template either. Listings on an Amrify site are pages you curate: photos, price, beds and baths, square footage, status, and a call to action. That is a deliberate tradeoff. A hand-picked showcase loads in under a second and highlights the properties you want seen; an IDX iframe loads thousands of records and looks like every other agent’s site.

Is the real estate template available today?

Not yet as a finished layout. Every launch template is a home-service trade; agents get theirs afterward, as a free update to every owner, and no date is attached. What an agent can use immediately is the base those templates share: a complete site with an about page for the agent profile, service pages for buyer and seller representation, a blog for neighborhood guides and market reports, the before/after gallery repurposed for listing photos, the reviews carousel, the sticky call bar, and the lead engine.

How do neighborhood pages work?

Two ways, and the distinction matters. The local SEO engine generates service-area and service-in-city pages at the city level, scaffolded from Census place names, with a build gate that rejects thin pages. Neighborhoods below the city level (Coral Gables within Miami, Arcadia within Phoenix) are guides you write as standalone pages or blog posts, with Article schema and links to the city page and your listings. The engine gives you the city; you supply the neighborhood knowledge.

How do buyer and seller inquiries reach me?

Via the Pro lead engine, a serverless API that runs inside an AWS account you control. The lead form or the multi-step quote wizard captures what you ask for: buying or selling, budget or expected price, preferred neighborhoods, timeline. One inquiry produces three things: an email, a phone alert over Telegram or SMS, and a database record; a CRM that accepts inbound webhooks can receive a fourth copy. The API filters spam by default, and Turnstile is available as an extra check.

What does an Amrify agent site cost?

$249, paid once, for the first 5,000 founding members; $399 after that. Covered by it: sites without limit, both engines (leads and local SEO), all five widgets, and lifetime updates, the real estate template being one of them. Hosting the static site costs nothing on Netlify, Vercel, or Cloudflare Pages. A custom agent site runs $5,000-15,000; an IDX-based WordPress site costs $2,000-6,000 over three years once the IDX subscription, hosting, and plugins are added up.

Can I show my listings with photo galleries?

Yes. Each featured listing is a page you write with its photos, price, key details, and status. Images are resized and optimized at build time, so a listing with twenty-five photos still loads fast on a phone at night. The before/after gallery widget can hold staged-versus-unstaged pairs if that is part of your seller pitch.

Do I need to code?

No. Config holds your name, brokerage, license number, phone, and office address. Bios, neighborhood guides, market reports, and listings are plain text files. Because a CLAUDE.md and four Claude Code skills ride in the repo, an AI assistant can draft a neighborhood guide from your notes; Cursor and Copilot use the same files. If you can write a listing description, you can run the site.

How long before the site is live?

A solo agent with three to five neighborhood guides and a handful of listings can be live in an afternoon: clone the private repo, fill config, write the bio, add guides and listings, deploy. A team site with several agent bios and fifteen neighborhoods is closer to a full day. Hosting is about thirty minutes of either.

Can each agent on a team have a site?

Yes. The seat has no site limit. Each agent can be a site in the monorepo with their own bio, listings, and neighborhoods on the shared codebase and the team’s design, and a change to the inquiry form ships to all of them on the next build.

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The Showcase is the list of production sites on this codebase. The prices page carries the full terms.

Weighing WordPress or Wix for a real estate site? For an agent site the trade-offs differ by platform; Amrify against WordPress, against Wix and against Next.js go through them one by one.

Hold a founding spot above, or ask if your brokerage’s rules raise something this page did not cover. The solutions index shows launch trades and roadmap trades side by side.